Post by samuelbapary3 on Jan 15, 2024 1:17:13 GMT -5
As part of its strategy to push the boundaries of creativity across the agency, MullenLowe LA has hired Laura Sampedro and Carlos Alija to lead creative in the West Coast office . The duo, known for their global work for brands from Coca-Cola to Honda to Lurpak, relocated from New York, where they were group creative directors at Anomaly . They will report directly to MullenLowe US CEO Lee Newman, who is based in Los Angeles. Laura and Carlos' careers have spanned renowned agencies in global creative centers such as New York, London, Sydney and their home country, Spain . Passing through three continents and four countries. In July, after a competitive launch, Laura and Carlos created Coca-Cola's first marketing campaign since the pandemic , which soon led to Anomaly becoming Coca-Cola's AOR in the US before Joining Anomaly, they were creative directors at Wieden + Kennedy London, where they worked on highly celebrated campaigns for Honda, Lurpak and Finish.
As executive creative directors at iconic Australian agency BMF, they played a key role in the creative turnaround of the agency and its largest client, ALDI supermarkets. They began their careers in Spain, in the Renault Decision Maker Email List Automotive creative team at BBDO Madrid and then at Mrs. Rushmore. " Laura and Carlos bring unexpected creativity to everything they touch, whether it's for a beloved global brand or a product in an unconventional category ," said Newman . “Beyond their incredible pedigree and portfolio, they bring a crystal clear leadership vision to the creative culture at MullenLowe.” MullenLowe LA has become a major player on the West Coast with a client list that includes Acura (AOR relationship since 2013), Whole Foods Market, Gray Goose, Patrón, AX, California Avocado Commission, Hawaiian Airlines and Providence Health. Most recently, MullenLowe was added to Constellation Brands' agency roster and given creative responsibilities for Corona Masterbrand. The agency also handles various creative, social and PR aspects for Two Lane, The Prisoner Wine Company.
As creatives who have lived and worked around the world, we are always pushing boundaries . “MullenLowe’s job description for our ECD roles could have been written by us, word for word!” said Laura and Carlos . “ We also decided to join the agency because of the people we will be working with. They are curious, open and share our passion and ambition to do great work ." The Lee Newman team in Los Angeles is known for leading with a culture where creativity is a priority and honed their talent at agencies such as TBWA\Media Arts Lab, Crispin Porter + Bogusky, The Community and more. CEO Javier Passerieu, Chief Strategy Officer Mollie Partesotti, and Executive Vice President of Public Relations Erica Samadani have helped attract challenging clients to create work that is brave and extraordinarily effective. Recruiting Laura and Carlos is part of a broader strategy established by MullenLowe earlier this year designed to decentralize creative leadership across the network , providing greater creative autonomy to executive creative directors in each MullenLowe US office. Last month, MullenLowe NY hired its first creative director, former TBWA design director Chris Rowson.
As executive creative directors at iconic Australian agency BMF, they played a key role in the creative turnaround of the agency and its largest client, ALDI supermarkets. They began their careers in Spain, in the Renault Decision Maker Email List Automotive creative team at BBDO Madrid and then at Mrs. Rushmore. " Laura and Carlos bring unexpected creativity to everything they touch, whether it's for a beloved global brand or a product in an unconventional category ," said Newman . “Beyond their incredible pedigree and portfolio, they bring a crystal clear leadership vision to the creative culture at MullenLowe.” MullenLowe LA has become a major player on the West Coast with a client list that includes Acura (AOR relationship since 2013), Whole Foods Market, Gray Goose, Patrón, AX, California Avocado Commission, Hawaiian Airlines and Providence Health. Most recently, MullenLowe was added to Constellation Brands' agency roster and given creative responsibilities for Corona Masterbrand. The agency also handles various creative, social and PR aspects for Two Lane, The Prisoner Wine Company.
As creatives who have lived and worked around the world, we are always pushing boundaries . “MullenLowe’s job description for our ECD roles could have been written by us, word for word!” said Laura and Carlos . “ We also decided to join the agency because of the people we will be working with. They are curious, open and share our passion and ambition to do great work ." The Lee Newman team in Los Angeles is known for leading with a culture where creativity is a priority and honed their talent at agencies such as TBWA\Media Arts Lab, Crispin Porter + Bogusky, The Community and more. CEO Javier Passerieu, Chief Strategy Officer Mollie Partesotti, and Executive Vice President of Public Relations Erica Samadani have helped attract challenging clients to create work that is brave and extraordinarily effective. Recruiting Laura and Carlos is part of a broader strategy established by MullenLowe earlier this year designed to decentralize creative leadership across the network , providing greater creative autonomy to executive creative directors in each MullenLowe US office. Last month, MullenLowe NY hired its first creative director, former TBWA design director Chris Rowson.